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- Use the Google AdWords Keyword Tool to give you ideas on keywords that have a high volume of searches and advertiser competition.
- Try and blend the advertisements in with the layout of your website. Over the years, people have become numb to the fancy flashing ad banners of old. and no longer pay them any attention.
- Don’t click your own ads. If Google catches you clicking your own advertisements to try and artificially increase your earnings, you may very well get banned.
- Don’t ask others to click your ads. Google also frowns on this. Obvisouly, they have the advertisers best interests in mind, and any form of artificially creating extra clicks degenerates the whole system. Keep it honest.
- Use images near ads. Some people believe that placing an image above or near your list of Adsense ads can increase the number of clicks on those ads. The rationale is that the visitors eye is drawn towards the imag, and thus the block of ads.
- Create channels within your AdSense account and use them to monitor results of different ad formats and page layouts.
- Have more than one ad block. Google allows you to have 3 AdSense units on each page (in addition to 3 link units)
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